This well-known call to action has been ascribed to many and is used in various spheres of life to inspire people, including in education, health and business. The latter pertains here. As the country reels from the shocking revelations and daily reports of crime,corruption and violence and the consequences of it, currently devastating daily power cuts, manufacturing suffers at the hands of unworkable employment regulations [leading to the highest official unemployment figure in the world], the collapse of the ZAR, cheap imports and buyer confusion. The net result is the closing down of businesses, including local manufacturing plants. The latter is having a devastating effect on the daily lives of citizens as they lose the skilled services, supplies and special products proudly made in South Africa and once taken for granted. To prevent this slide into a third world quagmire, South African consumers are being called upon to Use it or Lose it, to support local industry which supplies them with specialised products. When you are in the market for a special item, be it a vehicle, a boat, or a kayak, make use of local manufacturers. Only by using local products will buyers ensure that the companies which produce them and provide the service to go with them will not be lost to the country, possibly forever. Consumers under pressure tend to spend mostly only on food, accommodation and transport, but life is more than that. Far more, even in a country under siege by its own administration. The real spice of it is living life to the full, both mentally and physically. Invest in that new product. It will enhance your life. These words of wisdom is brought to you by PaddleYak Sea Kayaks, South Africa's premier sea kayak brand. For more information about PaddleYak Kayaks and Tours, see www.paddeyak.co.za or email firstname.lastname@example.org orpohone +27 825562520.
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